Rovio takes flight with Angry Birds: Leveraging growth from a mobile gaming phenomenon

This report describes the growth strategy of Rovio, the mobile gaming company, spearheaded by its phenomenally successful Angry Birds series.

Rovio takes flight with Angry Birds: Leveraging growth from a mobile gaming phenomenon

Stephen WhitesideWarc

When it was founded in Espoo, Finland a decade ago, Rovio had just two employees. By the end of last year, the company boasted more than 500 staff, and additional offices in China, Sweden and the United States. Its stable of eight games had also secured over 1.7 billion downloads worldwide, largely due to the unprecedented popularity of its Angry Birds series. The original version of this game went live in 2009, and five additional variants - set everywhere from Rio de Janeiro to...

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