Beauty and the BRICs

This article looks at how the beauty and personal care industry has been growing in Brazil, Russia, India and China (the BRICs), with these countries becoming global trend setters.

Beauty and the BRICs

Thanks to continuous economic growth and increasing spending power of the population, BRIC countries (Brazil, Russia, India and China) have become important players in the beauty and personal care1 industry. Accounting for over 20% of the market's world value, they are one of the strongest drivers of its growth and slowly they are also becoming global trend setters. Products like BB creams, which originated from Asia, but managed to conquer developed markets, are a good example.

This trend is bound to last as, despite a temporary slowdown, the BRICs will continue to develop thanks...

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