HSBC: The day you were born

The commercial banking arm of HSBC, the global banking group, wanted to create meaningful interaction with the very top ranks of its existing Indian corporate customers which were comprised of CEOs, MDs and Chairmen.

HSBC: The day you were born

Anita Kotwani and Arun NarangMindshare

Campaign details

Brand owner: HSBCAgency: MindshareBrand: HSBCCountry: IndiaIndustry: Banks, credit cards, loansMedia budget (USD): Up to $500kChannels used: Direct marketing

Executive summary

The commercial banking arm of HSBC, the global banking group, wanted to create meaningful interaction with the very top ranks of its existing Indian corporate customers which were comprised of CEOs, MDs and Chairmen. It was vital to the brand that these individuals had a more than favorable impression of HSBC, and that...

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