HSBC: The day you were born
Anita Kotwani and Arun NarangMindshare
Campaign details
Brand owner: HSBCAgency: MindshareBrand: HSBCCountry: IndiaIndustry: Banks, credit cards, loansMedia budget (USD): Up to $500kChannels used: Direct marketing
Executive summary
The commercial banking arm of HSBC, the global banking group, wanted to create meaningful interaction with the very top ranks of its existing Indian corporate customers which were comprised of CEOs, MDs and Chairmen. It was vital to the brand that these individuals had a more than favorable impression of HSBC, and that...