Chupa Chups: Chuck Studios - a new publishing model for branded games

This case study describes a revenue-sharing partnership between BBH Asia Pacific, the agency, and Perfetti Van Melle - owner of the lollipop brand, Chupa Chups - to develop high quality branded games at low cost, under the Chuck Studios name.

Chupa Chups: Chuck Studios - a new publishing model for branded games

David WebsterBartle Bogle Hegarty

Campaign details

Brand owner: Perfetti Van MelleAgency: Bartle Bogle HegartyBrand: Chupa ChupsCountry: France, Italy, Poland, Saudi Arabia, United StatesIndustry: Confectionery, Websites, online services, appsMedia budget (USD): Up to $500kChannels used: Branded content, Games and competitions, Online video, Public relations, Social media, Word of mouth and viral

Executive summary

This case study describes a revenue-sharing partnership between BBH Asia Pacific, the agency, and Perfetti Van Melle - owner of the lollipop...

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