Women's Aid: The power of starting in a different place

Matt Willifer

This campaign for the UK charity, Women's Aid, describes a cinema campaign which exploited 3D technology to show viewers a scene of a woman in domestic harmony in one lens of their 3D classes, and one of a woman under threat from her husband in the other lens.

Women's Aid: The power of starting in a different place

Matt WilliferWCRS

Campaign details

Brand owner: Women's AidAgency: WCRSBrand: Women's AidCountry: United KingdomIndustry: Charities and voluntary organisationsMedia budget (USD): Up to $500kChannels used: Cinema

Executive summary

This UK case study by WCRS, the agency, and featuring the charity, Women's Aid, describes a cinema campaign which exploited 3D technology to show viewers a scene of a woman in domestic harmony in one lens of their 3D classes, and one of a woman under threat from her husband...

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