Ciel: Castaway Diaries

In Mexico, the Ciel water brand, part of the Coca-Cola Company's portfolio of brands, developed an innovative bottle design with 33% less plastic that required consumers to twist and collapse a bottle before recycling.

Ciel: Castaway Diaries

Axel AldanaStarcom Mediavest Group

Campaign details

Brand owner: The Coca-Cola CompanyAgency: Starcom Mediavest GroupBrand: CielCountry: MexicoIndustry: Non-alcoholic, soft drinksMedia budget (USD): $500k - $1 millionChannels used: Branded content, Internet - display, Internet - general, Internet - microsites, widgets, Internet - search, Magazines - consumer, Online video, Print - general, unspecified, Product and other sampling, Social media, Television, Word of mouth and viral

Executive summary

In Mexico, the Ciel water brand, part of the Coca-Cola company's portfolio of brands, developed an innovative bottle design...

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