Nissan Pathfinder: Kinect Experience
Amanda LevyCritical Mass
Campaign details
Brand owner: NissanAgency: Critical MassBrand: Nissan PathfinderCountry: United StatesIndustry: Automakers and marques, SUVs, 4x4sMedia budget (USD):Channels used: Events and experiential, Other and ambient media
Executive summary
For 2013 Nissan, the car maker, redesigned its off-roader vehicle, the Pathfinder. However, whilst the car maker had a presence lined up at high profile US industry events and a lot of product news to communicate, there were no actual examples of the car available for the trade shows. This case study...