Foot Locker: Sneakerpedia
Charlie WellsSapientNitro
Campaign details
Brand owner: Foot LockerAgency: SapientNitroBrand: Foot LockerCountry: United KingdomIndustry: Clothing, apparelMedia budget (USD): Up to $500kChannels used: Internet - microsites, widgets
Executive summary
This case study describes Sneakerpedia, a sneaker archiving project and visual "wiki", designed to connect sneaker fans with the sports shoe retailer Foot Locker's 'enthusiasm beyond reason' for sneakers.
The project was created as a digital resource to allow fans to connect, share, discuss, follow and help shape future sneaker trends. It brings together...