Clear: Hidden idols

The Unilever shampoo brand, Clear, was the lead sponsor of Vietnam Idol 2012, the talent show. Clear wanted the brand message of 'confidence to shine' to be seen in action and be able to measure the effectiveness of sponsorship in urban and rural markets in Vietnam.

Clear: Hidden idols

Indraneel Guha and Sajju AmbatLowe Vietnam

Campaign details

Brand owner: Unilever VietnamAgency: Lowe VietnamBrand: ClearCountry: VietnamIndustry: Hair careMedia budget (USD): Up to $500kChannels used: Mobile and apps, Online video, Sponsorship - event or property, Television

Executive summary

The Unilever shampoo brand, Clear, was the lead sponsor of Vietnam Idol 2012, the talent show. Clear wanted the brand message of 'confidence to shine' to be seen in action and be able to measure the effectiveness of sponsorship in urban and rural markets in Vietnam....

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