Libresse: Absorption is nothing without fit

Against deeply-entrenched and bigger players in the Malaysian feminine care category, Libresse opted to challenge the advertising conventions of its peer set of brands.

Libresse: Absorption is nothing without fit

Milan Agnihotri, Gavin Hoh and Ben ChewMcCann, Kuala Lumpur

Campaign details

Brand owner: SCAAgency: McCann, Kuala LumpurBrand: LibresseCountry: MalaysiaIndustry: Feminine hygieneMedia budget (USD): Up to $500kChannels used: Cinema, Events and experiential, Games and competitions, Internet - general, Point-of-purchase, in-store media, Public relations, Social media, Television

Executive summary

Against deeply-entrenched and bigger players in the Malaysian feminine care category, Libresse opted to challenge the advertising conventions of its peer set of brands. Rather than using tired images of women riding horses...

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