Johnson's Baby: Pump It Forward
Jamo Woo and Tippi ChenAgency
Campaign details
Brand owner: Johnson & JohnsonAgency: NIM DigitalBrand: Johnson's BabyCountry: ChinaIndustry: Baby careMedia budget (USD): $1 - $3 millionChannels used: Internet - microsites, widgets, Online video, Other and ambient media, Print - general, unspecified, Public relations, Social media
Executive summary
This case study from Johnson & Johnson's baby care division addresses the issue of working mothers in China who lacked a safe and client workplace environment in which to pump breast milk. To help mums,...