Kazan: The Sports Capital of Russia

This case study describes a programme by the Mayor of Kazan, the largest city in the Republic of Tatarstan, Russia, to re-position Kazan as a sporting capital in Russia by contributing to the city's ability to host events, by attracting state and foreign investment and by promoting participation in sport among the local population.

Kazan: The Sports Capital of Russia

Yury Kan, Olga Tsukanova and Rupert WainwrightDraftfcb Moscow and DTV-MA

Campaign details

Brand owner: The Kazan Mayor's OfficeAgency: Draftfcb Moscow and DTV-MABrand: KazanCountry: Russian FederationIndustry: Government, social policy, SportsMedia budget (USD): $3 - $5 millionChannels used: Branded content, Cinema, Events and experiential, Internet - general, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Packaging and design, Print - general, unspecified, Public relations, Radio, Social media, Sponsorship - event or property, Television

Executive summary

This case study describes a programme...

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