Kazan: The Sports Capital of Russia
Yury Kan, Olga Tsukanova and Rupert WainwrightDraftfcb Moscow and DTV-MA
Campaign details
Brand owner: The Kazan Mayor's OfficeAgency: Draftfcb Moscow and DTV-MABrand: KazanCountry: Russian FederationIndustry: Government, social policy, SportsMedia budget (USD): $3 - $5 millionChannels used: Branded content, Cinema, Events and experiential, Internet - general, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Packaging and design, Print - general, unspecified, Public relations, Radio, Social media, Sponsorship - event or property, Television
Executive summary
This case study describes a programme...