Landesverkehrswacht: See the Danger of Drink Driving
OgilvyAction GmbH
Campaign details
Client Name: Landesverkehrswacht NRWBrand Name: Landesverkehrswacht NRWCity: DüsseldorfCountry: GermanyCategory: Local and Regional Authorities
Campaign summary
The task was to raise awareness of the dangers of drunk driving and Landesverkehrswacht, the German road safety agency.
The insight was that the most effective way to communicate with our target was at the exact time and place they might be tempted to drink and drive: in pubs and bars. By using an interactive placemat, the consumer became involved in the story, and hence...