Quit Smoking with Barça: The Whole Club Supports You
Saatchi & Saatchi Brussels
Campaign details
Client Name: European Commission DG Sanco & FC BarcelonaBrand Name: Quit Smoking with BarçaCity: BrusselsCountry: BelgiumCategory: Government Bodies and Related Organisations
Campaign summary
"Quit Smoking With Barça" is a joint initiative between the European Commission and FC Barcelona aiming to help European football fans to quit smoking. At the heart of the campaign is the FCB iCoach: a free digital health coach that provides tailored guidance and support straight from the mouths of Barça players, coaches...