Sported: Sport changes lives
Draftfcb UK
Campaign details
Client Name: SportedBrand Name: SportedCity: LondonCountry: United KingdomCategory: Invest in Youth
Campaign summary
Sported believe in the development of young people by engaging them in sports. They believe sport changes lives. The campaign set out to show how a small change in the context of young people's behaviour, or focus in the energy, could lead to very different life outcomes.
With very little financial resource at our disposal, we used strong copywriting throughout both the print and film campaign elements. Sported had very...