Adstats: Media category adspend

This Adstats article features charts covering adspend by media category. This includes global adspend by category, media category adspend by sector, growth in adspend by region, growth in global adspend by category, share of media category adspend by channel, growth in adspend by media sector, growth in media category and global adspend by channel.

Media category adspend

Media took a 7.4% share of total global advertising spend in 2012, equating to US$43 billion. This represented an increase of 5.8% compared with 2011. Within the category, the majority of spend was for broadcasters on 60.4%, followed by newspaper and magazine publishers on 17.6%. Media adspend expanded fastest in the Middle East and Africa region, up 11.8%, and grew by 3.4% in Europe. Television took 68.9% of global media spending and dominated most markets. The exceptions were Japan, Germany and Canada, where media adspend was higher on print. The fastest-growing channel for the category was outdoor,...

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