10 rules to aid innovation

Matt Kingdon

The co-founder of ?What If!, the innovation consultancy, shares his ten rules for successful innovation.

10 rules to aid innovation

Matt Kingdon?What If!

From truly collaborating and communicating with colleagues to breaking out of stifling routines, Matt Kingdon, co-founder of innovation consultancy ?What If! shares his 10 rules for successful innovation.

There's a funny thing with innovation – particularly innovation in large companies – that it invariably doesn't come through the annual planning process. Look back at most innovation success stories and you won't find that process played much of a role. Much more important is how human beings rub along, how they push each other to spend more time with customers, how they...

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