Adobe, KLM and Ogilvy: Social media marketing trends at Socialbakers Engage 2013

Tom Bristow

This event report, from Engage 2013, an event organised by analytics firm Socialbakers, looked into planning for and measuring successful marketing on social media platforms.

Adobe, KLM and Ogilvy: Social media marketing trends at Socialbakers Engage 2013

Tom BristowWarc

Social media is no longer simply an area for experimentation and chasing the next big thing, and as the platform matures, marketers are increasingly looking for ways to measure success and return on investment. That was the key message from Engage 2013, a conference organised by Socialbakers, the social media analytics company, at London’s Hilton Metropole Hotel in April 2013.

Despite the ever-increasing number of social media opportunities available, numerous speakers at the event suggested marketers would now rather focus on building relationships with their...

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