Tiger: Blue Christmas
Abhijit DasLeo Burnett/M&T
Campaign details
Brand owner: Viet Nam Brewery LimitedAgency: Leo Burnett/M&TBrand: TigerCountry: VietnamIndustry: Beers, lagers, stouts, ciderMedia budget (USD): $5 - $10 millionChannels used: Branded content, Events and experiential, Internet - microsites, widgets, Online video, Social media
Executive summary
This is the story of how Tiger beer, the number two brand in the Vietnamese premium beer market, broke the mould of Vietnamese FMCG advertising at Christmas and did something different to engage a demanding young adult audience.
This case study describes...