OREO Daily Twist

OREO, the cookie brand owned by Mondelez, was about to turn 100 but, instead of focusing on the past, OREO decided to focus on the present by developing a "Daily Twist" campaign.

OREO Daily Twist

Auro Trini-Castelli, John Campbell and Susan PolachekDraftfcb New York

Campaign details

Brand owner: Monedelez InternationalAgency: Draftfcb New York (lead agency); Starcom Chicago, Weber Shandwick, 360i (supporting agencies)Brand: OREOCountry: United StatesIndustry: ConfectioneryMedia budget (USD): $500k - $1 millionChannels used: Branded content, Public relations, Social media, Word of mouth and viral

Executive summary

OREO, the cookie brand owned by Mondelez, was about to turn 100. Indeed, having spent the past century communicating to families in a traditional way, the brand had developed quite a traditional...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands