ecostore: Little Treasures

ecostore, a New Zealand company that produces environmentally-friendly household products, had long held a niche position in a number of categories, until the launch of a rival 'green brand'.

ecostore: Little Treasures

Matt O'Sullivan and Sophie JoinerO P E N

Campaign details

Brand owner: EcostoreAgency: O P E NBrand: EcostoreCountry: New ZealandIndustry: Baby careMedia budget (USD): Up to $500kChannels used: Direct marketing, Email marketing, Internet - microsites, widgets, Magazines - consumer, Public relations, Social media

Executive summary

ecostore is a New Zealand company that produces environmentally-friendly household products for a small but loyal following.

For 18 years it held a niche position in a number of categories, but it wasn't until Earthwise, a rival 'green...

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