Art Series Hotels: The Overstay Checkout

Art Series Hotels is a boutique hotel chain operating in Australia which, each summer, experiences a downturn in sales due to its normal clientele, business travellers, not travelling.

Art Series Hotels: The Overstay Checkout

Adam Ferrier and Lach HallNaked Communications Melbourne

Campaign details

Brand owner: Asian Pacific GroupAgency: Naked Communications MelbourneBrand: Art Series HotelsCountry: AustraliaIndustry: HotelsMedia budget (USD): Up to $500kChannels used: Email marketing, Internet - display, Internet - general, Internet - microsites, widgets, Point-of-purchase, in-store media, Public relations, Radio, Social media, Word of mouth and viral

Executive summary

Art Series Hotels is a boutique hotel chain operating in Australia. Each summer it experiences a downturn in sales due to its normal clientele, business...

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