Trinity Mirror, Arena Media and Aviva: Discussing the future of newspapers at Shift 2013
Lena RolandWarc
Newsworks, a UK trade body formerly known as the Newspaper Marketing Agency, held Shift 2013, its first conference following the rebrand, in London in April, 2013. The well-attended event saw contributions from advertisers, publishers, editors and media agencies, all of whom offered guidance on how traditional print media can remain effective in a multi-platform digital age.
The main points from the day's presentations were:
- A collaboration of traditional media and digital is vital to growth
- Migration to a digital world...