Trinity Mirror, Arena Media and Aviva: Discussing the future of newspapers at Shift 2013

This report presents an overview of some of the major themes from an event organised by newspaper trade body Newsworks, exploring how newspapers can remain relevant and influential in a multi-platform digital age.

Trinity Mirror, Arena Media and Aviva: Discussing the future of newspapers at Shift 2013

Lena RolandWarc

Newsworks, a UK trade body formerly known as the Newspaper Marketing Agency, held Shift 2013, its first conference following the rebrand, in London in April, 2013. The well-attended event saw contributions from advertisers, publishers, editors and media agencies, all of whom offered guidance on how traditional print media can remain effective in a multi-platform digital age.

The main points from the day's presentations were:

  • A collaboration of traditional media and digital is vital to growth
  • Migration to a digital world...

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