Global Marketing Index, April 2013: Marketers show optimism for fourth month in a row

Suzy Young and Tom Bristow

April's Global Marketing Index shows the headline GMI metric - combining responses for budgets, trading conditions and staff levels - once again performing strongly in all regions.

Global Marketing Index, April 2013: Marketers show optimism for fourth month in a row

Suzy Young and Tom BristowWarc

  • Headline GMI once again performs strongly in all regions
  • Global marketing budgets rise for the fourth consecutive month
  • Trading conditions in Europe more positive than Asia Pacific for the first time
  • Staffing levels continue to rise rapidly in all regions

Global marketers continue to have a positive outlook, according to the latest data from Warc’s Global Marketing Index (GMI).

Combines data for trading conditions, marketing budgets and staffing. Above 50 = generally improving; below 50 = generally declining

The headline...

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