Visual stories from the emerging middle class: Understanding the individual in India and China

This paper defines the opportunity the emerging middle class in China and India represent for HSBC, the global financial services group.

Visual stories from the emerging middle class: Understanding the individual in India and China

Anthony Martin

"The contemplation of things as they are, without substitution or imposture, without error and confusion, is in itself a nobler thing than a whole harvest of invention"

Sir Francis Bacon (1561 – 1626)

A photojournalist's tale

Our approach to research is open and collaborative. Researchers, cultural anthropologists, ethnographers, photojournalists, videographers and editors creatively interpret and translate the chaos of life into a set of findings that can be synthesised and translated into a visual story for our clients.

The above quote from Bacon serves...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands