Screen Age: Digital impacts on Asian middle class lifestyles
Christophe RobertCimigo, Vietnam
Introduction
Two related claims have emerged recently. First, digital technology is changing daily behaviors, and revolutionizing work, consumption, entertainment, and family life. Second, Asia's rising middle-classes will radically shift global consumption patterns, and lead business growth in the coming decades.
Sure, everything and everyone's gone digital. Or have they? What would that actually mean in terms of daily routines, practices, and consumption decisions for new middle-class consumers in Ho Chi Minh City, Jakarta, Shanghai, or affluent middle-class families in Singapore or Kuala Lumpur?
Our study did not...