How consumers around the world use connected devices

Geoffrey Precourt

This article outlines out a range of trends and statistics regarding consumer usage of connected devices around the world, as drawn from the Advertising Research Foundation's Re:think 2013 conference.

How consumers around the world use connected devices

Geoffrey PrecourtWarc

What would an advertising research conference be without a mother lode of factoid nuggets? The Advertising Research Foundation's (ARF) Re:think 2013 event in New York was rich in theory. But a variety of speakers and panelists - among them, thought leaders from the likes of Time Inc., GfK and Nielsen - offered the kind of granularity that presented a glimpse into the vastly complex new marketing research ecosystem.

Not all of the information came easily: Matthias Hartmann, GfK's chief executive, told an ARF keynote audience the story of a...

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