How consumers around the world use connected devices
Geoffrey PrecourtWarc
What would an advertising research conference be without a mother lode of factoid nuggets? The Advertising Research Foundation's (ARF) Re:think 2013 event in New York was rich in theory. But a variety of speakers and panelists - among them, thought leaders from the likes of Time Inc., GfK and Nielsen - offered the kind of granularity that presented a glimpse into the vastly complex new marketing research ecosystem.
Not all of the information came easily: Matthias Hartmann, GfK's chief executive, told an ARF keynote audience the story of a...