The last word from the East: Mobility, the great democratiser

Mobile's real strength isn't to do with devices and phones and it has little to do with Apple and Samsung.

The last word from the East: Mobility, the great democratiser

Barney LoehnisOgilvy & Mather

In pursuing the smaller detail, we can often miss the bigger picture and so it seems as brands and agencies gear up to face the mobile revolution. They understand it is important, but they mistakenly implement mobile tactics that masquerade as strategies and they fail to see the transformational opportunity that mobility offers businesses and consumers.

The answer to mobile's potential is nothing to do with devices and phones or mobile media; it has little to do with Android or iOS; it is only partially...

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