Brand strategy for B2B companies

Building a brand in the business-to-business community is about much more than visual cohesion and integrated communications.

Brand strategy for B2B companies

Brigid McMullenThe Workroom

Good branding demonstrates a promise to a company's customers and this is as relevant in the world of B2B as it is in consumer products.

Exceptional brands attract customers, staff and investors. ThinkApple,IBMandThe Co-operative. Ensuring the brand is the DNA for all decision-making is what really drives these market-changing businesses.

But most B2B and corporate businesses are slow to realise that creating a distinctive and meaningful brand is the magic ingredient that creates sustainable competitive advantage. And no matter if you define your business as B2C, B2B or corporate – in...

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Insights Team
Bray Leino

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