Deutsche Telekom: The success of sharing

Wolfgang Kampbartold

This case study from Deutsche Telekom demonstrates the changing nature of communications with its 'Life is for sharing' campaign.

Deutsche Telekom: The success of sharing

Wolfgang KampbartoldDeutsche Telekom

Deutsche Telekom's vice-president of international market communications explains how the company's award-winning 'Sharing' campaign has evolved since 2009.

Communications have evolved dramatically in the past decade. Once upon a time we used the phone solely to speak to people. Even the internet was mainly for facts and news in the early days.

All that has changed. We now rely on communication devices and companies to send photos, stream movies as well as keeping us in the loop with our social networks.

Deutsche Telekom: Hollywood actor Mads Mikkelsen stars in the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands