Mythbuster: Ignoring the 'still' majority
Les Binet and Sarah CarterDDB
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like ignoring the 'still' majority.
We attended a conference by Thinkbox (the UK body responsible for TV advertising) the other week. There were a number of great speakers and an interesting session at the end giving useful facts on the current state of the UK TV market.
One headline struck us as particularly fascinating: 90% of all TV programmes are still watched live. When you consider how much TV technology...