Real-time research, data mining and emotional branding: Highlights from the 2013 MRS Conference

Topics covered in this round-up of presentations from the 2013 MRS Annual Conference include Big Data, trust and transparency in the MR industry, the role of emotion and real-time research.

Real-time research, data mining and emotional branding: Highlights from the 2013 MRS Conference

Manfred Mareck

Everything needs a label these days and for this year's annual gathering of the Market Research Society (MRS), held in London in March 2013, it was Shock of the New – a phrase most widely-known as the title of art critic Robert Hughes' classic book and TV series, which many credit with changing the way we look at modern art. Which begs the question as to whether this conference will change the way we look at market research.

Either way, the MR industry has some...

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