Global Marketing Index, March 2013: Marketing budgets increase in all global regions

March's Global Marketing Index shows an increase in marketing budgets for all of the regions measured for the month.

Global Marketing Index, March 2013: Marketing budgets increase in all global regions

Suzy YoungWarc

  • European marketing budgets rise for the first time since April 2012
  • Headline GMI shows an improvement for the fifth consecutive month
  • Outlook for global trading conditions at its most positive for 12 months
  • Staffing levels rise rapidly in all regions

Global marketing budgets are set to rise in all global regions according to the latest data from Warc’s Global Marketing Index.

Above 50 = generally improving; below 50 = generally declining

For only the second time since the Index began in October 2011, European marketers...

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