Global Marketing Index, March 2013: Marketing budgets increase in all global regions
Suzy YoungWarc
- European marketing budgets rise for the first time since April 2012
- Headline GMI shows an improvement for the fifth consecutive month
- Outlook for global trading conditions at its most positive for 12 months
- Staffing levels rise rapidly in all regions
Global marketing budgets are set to rise in all global regions according to the latest data from Warc’s Global Marketing Index.
Above 50 = generally improving; below 50 = generally declining
For only the second time since the Index began in October 2011, European marketers...