How Adobe reshaped its digital marketing
Geoffrey Precourt Warc
The audience at the 4A's (American Association of Advertising Agencies) annual conference received a two-pronged opening message from Ann Lewnes, Chief Marketing Officer of Adobe, the global software company.
First, she said, digital was here to stay: "Digital is not a fad and it is not going away. And in the not too distant future, all marketing is going to be digital marketing…. To survive and become successful in 2013 and beyond, all brands must become digital."
But what turned heads and captured attention was her follow-up: "People...