How we see the world without seeing it: A multi-method app-sights study

Ute Rademacher and Josephin Wandt

This paper describes the methodology and findings of a research project exploring the drivers of the current boom in smartphone apps.

How we see the world without seeing it: A multi-method app-sights study

Ute Rademacher and Josephin WandtColibri Research, Germany

Is less more or different?

Pat takes his skateboard and opens the door. He loves the fresh atmosphere of the morning and takes a deep breath. At this time of the day, only a few people walk down the pavement and even less people can be found at Pat's favourite fun park. The other guys of his age probably still are snoring in their cosy bed when Pat hops on his board and does his first drop-in of...

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