Demographic Group: Asian Americans

This summary from the Advertising Research Foundation offers an overview of the Asian American demographic group, the fastest growing multicultural segment in the USA.

Demographic Group: Asian Americans

Cristina Reyes

Demographic overview

With a population increase of 51% since 2000, Asian Americans are the fastest growing multicultural segment, edging out the Hispanic population (Nielsen, 2012b). While the latter growth comes from domestic births (Nielsen, 2012b), Asian American growth largely stems from immigration. Nearly three-quarters of Asian American adults were born outside the US (Pew, 2012).

Forty-nine percent of foreign-born Asians think they can speak English "very well", but this figure shrinks to 31% when limited to those without a college degree (Pew, 2012). Forty-five percent of all Asian Americans feel it is very important...

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