Procter & Gamble: London 2012 Olympic Games – Thank You Mom
Wieden + Kennedy
Background
P&G is the world's largest and most profitable consumer packaged goods company. It has built a portfolio of 25 billion dollar brands – each of which generates from $1 billion to more than $10 billion of sales each year. This includes brands like Pampers, Gillette and Tide — which span a range of product categories and are household names around the world.
While P&G growth has been strong in developing markets, it has been weaker in developed markets, due to slower market growth and declining...