Delta Dental of Missouri: Good Health Starts Here

Delta Dental of Missouri, a US dental insurance provider, used a research project to develop its future ad campaigns following the passing of the Affordable Care Act, which disrupted many industry practices.

Delta Dental of Missouri: Good Health Starts Here

Advertising Savants

FADE IN:EXT. WHITE HOUSE — DAYTEXT OVERLAY: March 23, 2010

INT. WHITE HOUSE MEETING ROOM — DAY

A smiling PRESIDENT OBAMA sits at a polished mahogany desk. He is surrounded by members of the Cabinet, Congress, and U.S. citizens, including a child who had been denied health insurance under pre-existing condition exclusions. Breaking into a grin, the President picks up his pen, signing the paper in front of him. As he does, the sound of cameras flashing is heard, soon drowned out by the raucous applause and cheering...

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