Ad Council and AARP: Caregiver Assistance

The Caregiver Assistance campaign in the US was intended to raise awareness among caregivers that there is a community and resources available to help them better care for themselves and the ones they love.

Ad Council and AARP: Caregiver Assistance

Butler, Shine, Stern & Partners

Background

Chances are, your life will be affected by caregiving at some point. Whether you are providing care for your friends and loved ones, or receiving care from the ones who love you, caregiving is part of the circle of life. Yet it is often an issue that isn't discussed, and when it is, it's with a rosy glow.

There are approximately 42.1 million people in the U.S. who are caregivers for their aging relatives and friends, spending hours upon hours every week providing an estimated $450 billion worth...

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