Sustainability: How can a third-party certifier help you build a stronger brand?

This article looks at best practice in partnering with a third-party certifier, here defined as an organisation that testifies to a brand's commitment to a good cause and ultimately aims to move the economy towards being more sustainable.

Sustainability: How can a third-party certifier help you build a stronger brand?

Liz TinlinGreenBabel

We are seeing labels such as Fairtrade and the Marine Stewardship Council badged on more and more of the UK's biggest consumer products. But do marketers use these labels to help build stronger brands? Liz Tinlin uses new research to identify best practice that calls for marketers to get more actively involved.

Sustainability is a huge, complex agenda that few of us in business understand in any depth. But to the aid of businesses has come a wide array of NGOs, each promising to help...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands