Are you getting personal? Then keep your distance
Jeremy BullmoreWPP
Brands that try to be your best friend need to realise that relationships are a two-way process.
Yet again, the internet presents legislators and regulators with problems that were never foreseen in pre-digital times. Barristers have discovered Google.
They used to face the jury box knowing little of value about its occupants. The jurors had been vetted, certainly; but they remained as impersonal as any target group defined only as C2/Ds, 25-34.
Today, apparently, whether acting for the defendant or the prosecution, wily barristers Google their jurors. One by...