Are you getting personal? Then keep your distance

In this opinion piece, Jeremy Bullmore warns that brands that try to be your best friend need to realise that relationships are a two-way process.

Are you getting personal? Then keep your distance

Jeremy BullmoreWPP

Brands that try to be your best friend need to realise that relationships are a two-way process.

Yet again, the internet presents legislators and regulators with problems that were never foreseen in pre-digital times. Barristers have discovered Google.

They used to face the jury box knowing little of value about its occupants. The jurors had been vetted, certainly; but they remained as impersonal as any target group defined only as C2/Ds, 25-34.

Today, apparently, whether acting for the defendant or the prosecution, wily barristers Google their jurors. One by...

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