What your brand can learn from Anna Wintour

One of fashion's leading icons, American Vogue editor Anna Wintour, uses basic branding principles to engage her consumers in innovative ways, expand her portfolio, grow ROI and, most importantly, remain relevant and differentiated in an ever-changing, copycat industry.

What your brand can learn from Anna Wintour

Trevor WadeLandor Associates

When you think of the fashion industry, leggy models, fast and fickle trends, and the latest 'it' bag may come to mind.

But when you look closely at the business of fashion, you see that one of its leading icons uses basic branding principles to engage her consumers in innovative ways, expand her portfolio, grow ROI and, most importantly, remain relevant and differentiated in an ever-changing, copycat industry.

As you may have guessed, this leading fashion icon is Anna Wintour, the British-born editor in chief of American...

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