Sports marketing: Unleashing the passion

In this lecture, Austin Lally, president for Braun and Appliances at Procter & Gamble, advocates sports marketing for global brands.

Sports marketing: unleashing the passion

Austin LallyProcter & Gamble

While I was preparing this lecture, something amazing happened. A man boarded a capsule hanging underneath a helium-filled balloon and flew up into the stratosphere, 24 miles high. He then stepped out, saluted, and jumped. Free fall. Eight million people watched on YouTube. For a while, half of the world's Twitter posts were about this jump. The world's media watched and reported. NASA congratulated him. And through it all the logo of a certain Austrian beverage company can be clearly seen.

This is a remarkable example of how passion and...

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