Nate Silver blows up 'big data' at IAB Leadership confab
Geoffrey PrecourtWarc
American marketers are awash in information. Seemingly, the abundance of facts and figures should enable advertisers to pinpoint trends, measure engagement, and predict results.
Equally, however, using data to improve advertising efficacy is one of the most foreboding challenges faced by digital marketers - in particular, some 800-plus marketing digerati assembled in Phoenix, Arizona, this week for the Interactive Advertising Bureau's (IAB) annual Thought Leadership conference.
But, even at an event that carries the theme, "Big Data & Big Ideas: Friends, Enemies, or Frenemies," it was clear...