Adstats: Advertising outlook
Latest forecasts point to solid growth for global adspend over the next couple of years. The pace of annual expansion will reach +4% in 2013, before quickening to +5.5% in 2014. North America, still the world's largest ad region by far, will be the main contributor, with a rise of +5% next year, while adspend in Asia-Pacific is set to increase by +7.3%. Europe is set to be the worst-performing region, up just +3.7% in 2014. The media mix is also evolving rapidly, with an ever wider array of digital touchpoints. The proportion of total adspend allocated...