Point of View: The World Wise Web
Tracey FollowsJWT London
Tim Berners-Lee once dreamt about the Semantic Web and the rise of intelligent agents – software that can filter information, mine data and make decisions for us. When that day comes, will we need ad agencies, or planners? Will advertising become just another algorithm? Will the internet swallow planning, in the way that it has swallowed so much of advertising communications already, from the classified press to our everyday TV?
This is where I like to turn to Weike and his sense-making philosophy, because Weike suggests that unlike computers,...