From the editor: Pick their brains

Colin Grimshaw

Colin Grimshaw introduces the Admap March 2013 issue, which offers the definitive guide to neuroscience in practice.

From the editor: Pick their brains

Colin GrimshawWarc

The popularity of the theory of System 1 thinking (unconscious, instinctive) and System 2 (conscious, reasoned) has raised more questions about the validity of traditional research techniques. If we accept that most decisions are made in System 1 (automatic), then why do we research the System 2 (reflective) memory?

In reflective memory, don't people tend to respond in a way they feel they ought to, rather than how they actually act? And aren't they often post-rationalising a decision made? In which case, isn't most research data dangerously misleading?

These are big...

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