Paid social media advertising: Industry update and best practices

This US survey, commissioned by Vizu, a Nielsen company, explores what marketers are doing around paid social media advertising.

Paid social media advertising: Industry update and best practices

Methodology

A survey commissioned by Vizu, a Nielsen company, of more than 500 U.S. digital marketing and media professionals was conducted by Digiday in September -October 2012 on current attitudes and practices regarding paid social media advertising. Participants were contacted via email and asked to take an online survey. Participants were first asked to identify themselves as a Brand Marketer, Media Agency, or Publisher/ Social platform. each participant was then presented with questions about their approach to paid social media advertising specific to that classification. Results were summarized and cross-tabbed in...

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