Every breakthrough product needs an audience
New products are a key source of growth and profitability for manufacturers. Unfortunately, the vast majority of new products disappear from the shelf within the first three years of their introduction. Nielsen's evidence suggests about two out of every three products are destined to fail no matter where you operate around the globe. In fact, whether you live in India, Africa or the United States, Nielsen research shows that over half of all products launched will not sustain their year- one sales performance in year two. Yet, millions of dollars are spent each year...